Useful Information
Helpful Tips Just some things that seem to work well ...
Script Analysis
Successfully doing a voice-over is not simply about having a great voice (although that is part of it) but, rather how you use your voice to convey a particular message. You need to "connect" with the copy itself so you can also connect to the audience. Too often, we start making decisions about our delivery before we even understand what we're saying and why.
The key to a good vocal delivery is to first understand the purpose and meaning behind the words. Knowing what you are saying determines how you will say it. If you don't take the time to do this, you will inevitably fall into a default mode of speaking that sounds a lot like reading. You may say "But I am reading!" Yes, but you should NEVER sound like it. You want to sound like the words you speak are your own words, and that your finished recording is the very first time you've ever said them.
When you understand what you're saying and why--then and only then, will you have the ability to make the read sound genuine. That is the goal! Own the message and convey it as realistically as possible. Don't try to mimic radio announcers. In fact, don't try to mimic anyone (unless of course, that is what the client wants you to do). Really understand the message, and let that knowledge guide you on how to say the words.
General
Our rates have been calculated by surveying and averaging non-union voice over talents with two or more years of experience as voice overs. Prices in this document are averages for suggested minimums (base rates). It is up to the talent and voice seeker to
negotiate the actual rate, possible buyouts, and residuals*.
Market Sizes
Voice talents and voice producers tend to charge depending on the purpose of the recording, and the equipment they must use to provide a finished product. In short, if the recording is going to be heard by many people and helps the voice seeker make a lot of money, talents expect to get more money than if the recording has a very limited use. For example: a 30 second recording for a TV commercial broadcast all over the US may cost several times more than a five minute recording for a local documentary.
Pre- and Post-Production
Many voice over talents can also do pre- and post-production work (IE. copy writing, adding background music, mixing voices, encoding for a special delivery, adding special effects, etc.). Producers are easily identified by having either of these images in their profile on the Talent page. Cost for services are available individually or you may decide to order a full production package in order to meet your specific project needs.
Studio Costs
The prices listed include studio costs for the voice recording (not for post-production). If you require use of a designated studio, additional travel and rental cost will be charged.
* Buyout is generally for one year and negotiated at 2.5 times the base rate. Residuals may be required by the voice over talent on projects which may have long-term usage.
Keep contacting you simple
Think twice about adding multiple or different - phone numbers, e-mail or web addresses in your spot. Chances are, the audience will not remember this information and it takes away valuable seconds from your commercial. People will remember your business name and your creative message.
Getting your message across to your target
Did you say that right when you first read it? Neither did we. Proving phonetic pronunciation on people, places, and things that may be local and obvious to you may be totally foreign to us. Try to use everyday words in your pronunciation. For instance, the city of Ocala contains "oh", "cal" as in California, and "uh", and is pronounced (oh-KAL'-uh). Also, don't forget to let us know which syllable is stressed. Additionally, most dictionaries have a fairly helpful pronunciation guide included in them. Phonetics can be extremely tricky, so don't hesitate to call us or send u an MP3 or link to confirm a word or phrase.
Proper punctuation is a must
Leaving out periods, commas, and other grammatical marks will inevitably confuse the talent, and may result in a finished product that isn't quite what you were looking for. It can also be helpful to bold and underline words that you wish to have punched or emphasized. We will evaluate each situation to determine if there will be additional billing on copy errors.
Communication is key to success
Please always include your name, phone number, and company you represent whenever you correspond with us. If you're going to be away, a cell phone or pager number can also help us. We want to be able to address any questions arising on your project in order to minimize our turn around time.
Company Policies
We make every effort in making sure you are 100% satisfied with our services and product. In order to do this, we would like to establish an understanding on specific subjects. Please take a couple of minutes to become familiar with our definition of specific subjects and terms used.
Revisions and Re-Reads
A revision is a change in the project included, but not limited to, changes in copy, voice talent or music/sound effects.
A re-read is the same talent re-reading the exact same script. As hard as we try to exceed your expectations, sometimes things just happen and we need to re-cut the voice / audio production application. Depending on the situation, we will gladly re-cut the exact same copy and deliver it to you ASAP without additional charges. Situations that will always receive additional billing (but not limited to) include copy change, talent change, read style change, or specific directions if description wasn't included in original booking.
Please note after 10 days of receiving the project, any revisions of the exact same copy will be subject to full rate billing. Fully produced projects and narrative reads subject to full rates for any revisions.
Additional reads are not free. The first read for commercials are based off of the rate on our rate card. There is a $10.00 talent fee for each additional requested read for commercials up to :35 seconds and $15.00 for commercials :36 to :65 seconds (based on each talent for each commercial on the exact same script at the time of the original booking).
Change Orders
Changes On Orders (bookings) after submitted. Due to the high volume of bookings we receive through out the day, phone calls, etc. changes on scripts after submission is subject to additional billing. We process all orders within 15 minutes of receiving them (during business hours). In an effort to process and expedite each booking efficiently any changes on script/s, talent/s, or cancellations will most likely result in additional billing. Please be sure you and your client approve all scripts before sending to us to avoid double billing. All bookings received are copied and pasted into our internal production orders for book keeping reasons and consistency for our voice talents. Each Booking is then saved as a PDF as we are unable to make fast last minute changes.
Billing
Billing is as simple as 1, 2, 3. No matter which talent you select, they are all the exact same price for standard reads (character reads, accent reads, and non English reads additional - see rate card). Each commercial is billed out based on # of talents selected, length, how it's aired (local, regional, national), and voice only or fully produced. If you book two talents for a dry :30 locally... you are invoiced for two talents. Sorry we cannot take multiple tags or short scripts an bill as one. Billing is based on per piece / tag / spot / talent. Unless a prior arrangement is set up, all invoices are net 30. A 1.8% late charge is applied to all past due balances after 60 days and will accrue each month. All invoices with a balance of $100.00 or more and past due is subject to service interruption until all past due invoices are paid in full. There is a $50.00 charge on all returned checks and a $25.00 charge for each declined credit card.
Saving Time
Your time is valuable. For the quickest turn around it helps when you give us an idea or clear description of read styles and target audience.
For example: hard-sell, dramatic, sassy, etc. If no descriptions are given at the time of
booking, we will try our best to interpret the read tone you are seeking.
We will not delay the deadline without copy descriptives. We will
invoice all revisions if requested due to missing style descriptions from
the original booking.
Size does matter. We will gladly read what you send us, however, please keep in mind that it may be subject to additional billing. We do not edit or revise scripts unless it is part of the project plan. We read what you send us. While all voice talents are different, this is our guideline and it will help you time out your copy with a comfortable read pace.
05 seconds = approximately 15 words
10 seconds = approximately 30 words
15 seconds = approximately 45 words
30 seconds = approximately 90 words
60 seconds = approximately 180 words
Phone #s 1 digit = 1 word
We will gladly e-mail you if your script/s exceeds our suggested copy length. The turn aournd time may be delayed as we will wait until we hear back from you. If you approve any "longer" copy you send us (ie. to be a :30 and it ends up being closer to a :36 due to too much copy) you will be invoiced as a :60. All commercials are billed out as UP TO :35 seconds or :36 to :65 seconds. S
Pronunciation
Getting pronunciations correct is key to a quick turn around. To help expedite the process and to be assured your voice & audio production is turned around to you promptly and within the set deadline... please include phonetics to any city, street, or word that we may not be familiar with. Deadlines may be delayed if we are not provided with correct pronunciations and have to contact you. If we do not connect after attempting to contact you and have pronunciation questions, we will wait for your return call. This may delay any deadlines. Feel free to send an MP3 or call us as well. If you should send us a bad phonetic or pronunciation and then need to have the project re-voiced or produced again additional charges will apply. We will not adjust invoices if a deadline is delayed due to pronunciation questions.
Narrative Projects
Narrative projects rates are based on a "per minute" basis and are rounded up to the next minute for billing. Keep in mind that abbreviated words or substituting them with numbers will not shorten the read, numbers do count as words. FYI, professional voice talents read slower than the average person so please keep that in mind when you are doing your own copy writing.
Spell it out. If you write your own scripts please do not abbreviate words unless you want it read as you wrote it
For example: "in Msn, WI" should all be spelled out as "in Madison Wisconsin".
Additional billing may be applied if we need to re-read any abbreviated words.
Completed Project Retention
We will hold your project for 14 days. We will keep your audio posted on your private FTP download page for 14 days. We suggest you save your audio immediately to your hard drive as we do not back up dry v/o's and will be billed again if we need to do a re-read. Please listen to your audio immediately as our talent schedules could change with short notice to us and any possible errors could result in a delay for a fix from that talent (or new billing from a different voice talent). Right Click the file and save target to your computer, Mac Users hold down the "Option" Key and click for download. Fully produced audio is automatically backed up and available at no additional charge if needed in the future.
There are many questions that are ask on a regular basis by our clients and we have compiled a collection of these for your reference. If you have a specific question that is not included below , please drop us a line and we will get back to you as soon as possible.
Union vs. Non-Union talent, Which Is Better?
Being a member of SAG/AFTRA does not mean you are better then an actor that is not a member. In fact the majority of the union members you haven't even heard of. So which talent is better? Either. If you have an actor you like then you need to use them whether or not they are a member of the union. If your project is a "union" job and your preferred talent is not a union member, they will have to join SAG/AFTRA.
Joining the SAG/AFTRA is not like joining a gym, you have to be invited, which means you have to be good enough to get yourself booked into a union job or two, which is almost impossible to do because you are a non-union actor.
Bottom-line is what do you prefer? If you like an talent that is not a member of the union, use them. If your preference is a union member, be prepared to pay the union rates or hope the talent decides to give you a break.
Andrew Robinson wrote a wonderful blog on this subject "To Union or Non-Union? That is the Question" which is worth checking out if you want more information.
Royalty Free Music and Sound Effects, Why Does It Matter?
With the proliferation of music libraries in recent years and the increase in competition, some smaller libraries have evolved the somewhat misleadingly titled royalty-free music model. These libraries do not charge their customers for licensing the music. Instead, the customers purchase a CD or access to an electronic collection of music - priced typically between 50 and 300 dollars - whose content is licensed in perpetuity for them to synchronize as often they wish. These libraries depend mainly on performance royalties for their income (with a small amount of income from sales of physical CDs or online track downloads).
Assuming that the music is broadcast, royalties are paid on the music, though it is the broadcaster, not the customer, who pays them via annual fees to the performing rights societies.
Can I Be the Voice On My Commercial?
Yes you can. However, depending on your abilities it may be cost prohibitive. If you want to try your hand at voicing your own commercial, we can provide you with coaching and production support. Ask your Account Executive for more details.
How Quickly Can I Expect My Project to be Completed?
Each project complexity determines the turnaround time. Turnaround time for most orders submitted during regular business hours will be within a few hours. All orders submitted Monday through Friday are targeted to be completed within 24 hours. Orders submitted after 5pm ET on a Friday may be completed on Monday.
You can discuss your specific project and turn around requirements with your Account Executive. We will do everything in our power to meet or exceed your expectations.
What Are My Options For Receiving My Project?
The majority of our clients opt for receiving their finished product through email or one of many free File Transfer Protocols (FTP) services available. Delivery on CD, DVD, or even Flash Drive is available at an additional cost.
Audio is delivered in MP3 file format only. If you do need an alternative file format (such as AIF, WAV, or specific phone prompts) please make sure you specify in our order. There are additional charges for file conversion if not specified on the order form.
What If I have Multiple Scripts That Need To Be Produced?
We have many clients that provide multiple scripts to be produced as one order. These scripts are are individually named and have a unique order number. When the script has been completed, it is sent back to the client in a separate file with the unique order number and name as the filename.
What If I Need Revisions Done?
Once your voice talent has uploaded your audio and notified you it is available, you'll have a period of 5 business days to review and approve before downloading. If for some reason you're dissatisfied with your voice over (style, mispronunciations, etc.) you'll have the option to request ONE FREE revision with new instructions for the talent. Additional revision requests, or any revisions needed after you've approved and downloaded your audio will require submitting a new order. If no action is taken within 5 business days after you being notified, your order will be considered approved and final.
Broadcast vs. Non-Broadcast Scripts, What Is The Difference?
When submitting your script for recording you'll be asked to identify what the voice over will be used for. Broadcast scripts include radio and television scripts of any length. For broadcast scripts, our talent will make every effort to read scripts in the specified timing, usually 10, 15, 30 or 60 seconds.
Other uses, including Internet video, on hold, corporate video, IVR, mobile applications, e learning, etc. are considered to be non-broadcast and priced according to word count. Non-broadcast scripts will be read according to client direction with no time limitations.
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